Cloud-based video conferencing represents one of the greatest advances in small to medium-size business communication in years. It gives smaller companies a powerful means of communicating that was formerly available only to large enterprises. But the available services are far from consistently useful. They come with a large variety of approaches, capabilities and features. At the same time, SMBs come in a larger variety of forms and structures than larger companies. Thus, for smaller companies choosing the right cloud video conferencing service to meet one's specific needs can be tricky.
Making the choice harder is the fact that there are no reliable guidelines. The industry is so new that neither providers nor user groups have had time to develop a set of generally accepted principles and practices. Providers often seem to think that simply calling themselves cloud companies is enough. But in reality, many cloud-based services are unsuitable for many smaller companies. A new Buyer's Guide by VoIP Evolution attempts to fill this knowledge gap.
The guide, called Choosing the (Near-) Perfect Cloud Video Conferencing Solution, is based on a recent VoIP Evolution report analyzing the market for SMB video conferencing products and services, both cloud- and premises-based. The 31-page report, titled SMB Video Conferencing: Getting Beyond Clouds & Interoperability, dispels the hype that has already begun to permeate this budding industry. The hype claims, in particular, that the cloud approach and the interoperability of endpoints and services are the ultimate solutions for all SMB video conferencing needs and requirements. In reality, these are two of at least eight crucial factors differentiating the leading players.
Being based on this commercially available market research report ensures that the guide is objective rather than biased in favor of one provider or another. And because it is a non-sponsored, for-purchase document, it has more credibility than free guides and white papers provided or sponsored by providers and vendors.
The guide is available for online purchase and download for a nominal cost of $9.99. At that price, it's far more cost effective than assigning even an entry-level staffer to track down the competitive information of the leading cloud-based video conferencing providers.
The Table of Contents of the guide can be viewed here.
Click the button below to purchase the guide for $9.99 by PayPal or credit card.
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