VoIP Evolution

Will Consumers Ever Pay for Home Video Conferencing Products?

When Cisco announced that it was going to stop selling its ūmi "home telepresence" product to consumers, the reason seemed clear. Although ūmi offered a superb video conferencing experience, it was obviously too expensive for even the affluent households the networking vendor was targeting. But Cisco's real mistake wasn't wanting too much money for its product, it was wanting any money at all for it. In a market where competitors were giving away video communication applications as part of other consumer products, wanting to earn revenue selling a dedicated home video conferencing product was a recipe for frustration.

The Top 25 VoIP and Video Developments of 2010

After starting as the year of HD voice, 2010 ended as the year of video communication. Video in fact became so prominent that it earned a place in the title of this list. Announcements about new video communication products and services were so numerous they became routine. As the year progressed, it became clear that video conferencing/calling was no longer a luxury for the corporate and government elite, but was well on the way to becoming a commodity for the masses. Ordinary individuals will soon be making video calls with little more thought than they now give to picking up a telephone. Making that happen, however, will be a complex challenge for vendors and service providers.

A variety of other factors shaped voice and visual communication during the year. Chief among these were developments in mobile VoIP and video calling, along with an acceleration of the move to cloud-based voice services. Politics and the weather played unusually high-profile roles as well. So did the negative: Unlike last year, not all the important developments were advances – some were downright problematic. But even the negative developments had some constructive aspects. Skype of course figured prominently in many of the developments. So pervasive was the influence of the Internet VoIP pioneer that it seemed that the corporate slogan of "Skype Everywhere" applied to its appearances in headlines as well.