Cloud-based video conferencing represents one of the greatest advances in small to medium-size business communication in years. It gives smaller companies a powerful means of communicating that was formerly available only to large enterprises. But the available services are far from consistently useful. They come with a large variety of approaches, capabilities and features. At the same time, SMBs come in a larger variety of forms and structures than larger companies. Thus, for smaller companies choosing the right cloud video conferencing service to meet one's specific needs can be tricky.
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